Planview Appoints Bryan Urioste as EVP of Worldwide Marketing
Seasoned tech marketing executive to drive global marketing operations
AUSTIN, Texas – April 6, 2016
Planview® has announced the appointment of Bryan Urioste as executive vice president of worldwide marketing. Urioste is a technology marketing leader with more than 15 years of experience in enterprise software, cloud services and high-growth industries. As EVP of worldwide marketing, he will drive global marketing operations across the Planview product portfolio, including corporate communications, demand generation and digital.
“We are excited to welcome Bryan to the company. He has valuable marketing experience in traditional software models as well as the cloud-based enterprise software market,” said Planview CEO Greg Gilmore. “Planview is addressing a largely untapped opportunity as we can offer a complete solution for optimizing organizations’ resources and work. We are creating a new story, presenting new capabilities to support business transformation, and working closely with current and potential customers. On this journey, Bryan’s leadership qualities and industry experience are the perfect match.”
“This is an exciting time for our company and customers,” Urioste said. “Planview has a customer-first culture and ambitious growth plans. Today’s leading companies need to continuously transform to meet new customer needs while handling fierce competition and ever-increasing digitalization. Planview is at the forefront of this development by offering leading solutions to foster innovation and help organizations make the most out of their resources and work. It is a tremendous opportunity.”
Prior to joining Planview, Urioste served as vice president of demand generation for SolarWinds, leading a global team of more than 50 marketers with responsibilities that spanned lead acquisition, customer and content marketing. Previously, he held a number of leadership positions at Rackspace, most recently as senior director of customer marketing.
Senior Public Relations Manager, Planview
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