Press Releases

Planview Webcast to Outline How Enterprise Architects Can Align to Business Needs

Industry analyst Alex Cullen will explain how business and IT can better connect on strategy and goals

AUSTIN, Texas – September 10, 2015

How can enterprise architects and business stakeholders speak the same language? On Tuesday, Sept. 15 at 10:30 a.m. CST, Troux by Planview® will host a webcast featuring guest Alex Cullen, Forrester Research Inc. research director and expert in Enterprise Architecture (EA). He will discuss how capability maps can drive strategy conversations to help bridge the gap between business and IT.

Webinar Title

How to Let Business Needs Drive Your Enterprise Architecture


It has always been hard to explain the value of EA to the business. An even bigger challenge is showing how EA aligns to the business’ strategies and can help to achieve objectives. Business capability maps are an effective way that EA leaders can present stakeholders’ needs in a more useful way than a typical conversation.

During this webcast, Cullen will explain best practices and lay out the steps to align with the needs of the business.


Alex Cullen, research director, Forrester Research: Alex serves Enterprise Architecture Professionals. He is a leading expert on IT planning and strategy, governance, enterprise architecture value, and enterprise architecture practices. Alex leads the team responsible for research and advisory services that address the needs, priorities, and concerns of Enterprise Architecture Professionals and IT strategists.

Date and Time

Tuesday, Sept. 15 at 10:30 a.m. CST / 11:30 a.m. EST


How to Let Business Needs Drive Your Enterprise Architecture


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