Press Releases

Newell Rubbermaid and Planview to Discuss Benefits of Marrying Strategy and Product Execution During Webcast

Case study to show product development organizations how Newell successfully linked corporate objectives with execution to achieve business goals

AUSTIN, Texas – March 16, 2015

When strategy is not married to execution, organizations may waste time developing products that don’t meet business goals. During a Webcast on Wednesday, March 18, Planview® and Newell Rubbermaid Inc. will discuss how product development organizations can link strategy to execution. Newell will share a case study about how making this connection companywide helped improve its product execution process, establish a single source of truth, and manage resources more efficiently.

Webcast Topic

“I Strategy, Take You, Execution” – What Success Looks Like When You Marry Strategy and Execution


  • Carrie Nauyalis, NPD Solution Evangelist at Planview
  • Chad Holzshu, Manager, R&D at Newell Rubbermaid


So often with today’s breakneck pace, executives define the targets and goals for the company, but those goals are not operationalized into executable plans. As a result, those objectives are not communicated to the team members who are focused on delivering innovative products to market on a daily basis. Bridging this gap could mean the difference between success and missing the mark. During this Webcast, Newell Rubbermaid will discuss how it has been able to deliver companywide transparency. With this visibility, everyone involved in the commercialization process from stakeholder to team member, can do their part to ensure the company is achieving their corporate targets. Attendees will learn how to:

  • Embed their innovation strategy into your company culture
  • Tie strategy to execution in order to achieve targets
  • Accurately report status to ensure strategy alignment

Date and Time

Wednesday, March 18, 9:30 a.m. CDT


“I Strategy, Take You, Execution” – What Success Looks Like When You Marry Strategy and Execution


Press Inquiries

Darryl Frost
anthonyBarnum PR
(512) 329-1974
[email protected]